Instantly, the firm managers knew they needed help. Unless they
pulled associates off other cases, they were not going to be able to get the
records reviewed in time. On the other hand, they recognized that if they hired
additional attorneys and support staff, they would not be able to retain them
after the project was completed. The project itself was not complicated, just
very time consuming; the records had to be reviewed in order to complete a
corresponding checklist.
Their answer: temporary help. The firm’s management organized
teams primarily made up of contract or project attorneys, paralegals, and
clerks. Partners and associates, who had worked on the cases and were familiar
with them, led each team.
The plan was a success. The medical records were reviewed well
before the deadline, and in the process, the firm added to its bottom line.
By bringing on additional billable staff, the firm was able to
expand its revenue-generating capacity. They could bill the time generated by
the project attorneys and staff, with a very manageable overhead expense. At
the same time, the firm was charged only a fraction of this rate for the hours
each project professional worked and did not have the traditional burden
(payroll taxes and benefits) that comes with a full-time employee.
This is just one example of how, as the economic outlook
brightens,law firms are drastically changing their approach to staffing.
Almost three years ago, when the U.S. economy first showed signs
of slipping into a recession, firms were structured in ways that did not allow
them to respond effectively to the changing economy. To put it simply, firms
were obese, having gorged themselves during the booming economy. One lesson
learned is the importance for law firms to build a nimble staffing program that
maximizes resources in an economically responsible way.
One option gaining popularity among law firms is organizing staff
into specialized teams consisting of experienced, proficient, full-time, and
temporary legal professionals. These teams are uniquely configured to meet the
needs of a specific case or project or for a component of a case, such as
discovery. Project based teams offer several advantages:
• Efficient use of resources. Many projects can be handled by
bringing in specialized temporary legal professionals with appropriate skill
sets and levels of experience, who are then supervised by in-house staff. This
allows the firm to integrate a major project into its caseload without
overtaxing resources or failing to properly service other clients.
• Strategic composition. Supervising attorneys or team leaders can
handpick professionals from internal firm staff—and from outside the firm—with
the specific experience and skills they need. Once a project is under way, the
team can be adjusted as needed by adding or removing people from the team. This
allows the firm to easily adapt to the many curveballs encountered during a
lengthy case.
• Economical. Select professionals can be brought in as needed to
fill specific roles on a project-based team. Their time can be limited to those
parts of a case requiring their skill and expertise. This approach to staffing
can lead to significant savings on overhead costs, especially in large or
lengthy cases.
• Flexibility. By including temporary employees on the team, a
smaller firm can take on a major litigation case it might otherwise have to
forgo.
MORE CHOICES
Project-based staffing is not a new concept—law firms learned long
ago that teams of legal professionals working together on the same case or
project could help achieve greater productivity from available resources.
The fundamental difference today is that the teams are composed of
a wider array of professionals and offer more flexibility.
Outside specialists and professionals may come from litigation
support organizations, other law firms serving as co-counsel, and specialized
legal staffing firms. A project-based team will usually include a balanced
combination of attorneys, paralegals, secretaries, clerks, coders, and other
full-time and temporary professionals.
There are certain types of cases that can benefit from the use of
project-based staffing, including:
• Large/lengthy multistate, multiparty litigation. As a case grows
in size, the costs associated with it grow not proportionally but
exponentially. Project teams composed of in-house personnel and supplemented
with outside specialists as needed (as opposed to hiring large numbers of new
full-time staff) can help regulate costs.
• Document-intensive cases. Even in smaller cases, the volume of
paperwork and documents has exploded in recent years. All this paper must be
reviewed, sorted, and coded, so that a critical document or e-mail is not
overlooked.
Rather than redirect internal staff from other cases, securing a
number of project professionals to supplement a team of fulltime employees can
be a highly effective approach. Firms can also turn to outside litigation
support companies that possess the latest and greatest technology to handle
parts of this document organization.
Other projects that can benefit from the use of temporary lawyers
include large transactions, contract reviews, bankruptcies, and corporate
governance.
INEVITABLE QUESTIONS
The use of this staffing strategy leads you to ask some inevitable
questions, especially when it comes to project attorneys. How do you explain
their use to your client? After all, if they are so highly qualified, why don’t
they have full-time jobs?
You must explain to your client that this is an outdated opinion.
Many project attorneys today have the qualifications to work in any large firm,
but have chosen temporary work for lifestyle reasons.
Some are not the primary earners in their family and prefer the
flexibility; others may have just relocated to the area and are using
project-based work to break into the local market. Additionally, you can remind
your client these attorneys will be supervised by team leaders from the firm
familiar with their case.
The American Bar Association recommends advising the client and
obtaining client consent whenever a project attorney is performing independent
work for a client without the close supervision of an attorney associated with
the law firm.
However, where the project attorney is working under the direct
supervision of a lawyer associated with the firm, disclosure is not ordinarily
required.
What would be a reasonable rate to bill a client for work
performed by a project attorney? To date, no ABA, state, or local bar opinion
has directly addressed project attorney billing rates. Depending on the project
attorney’s background and level of experience, he or she could be billed out at
rates comparable to that of an associate.
A good rule of thumb is that you can bill a project lawyer out for
up to three times the rate you are paying. Specialized legal staffing firms
usually charge firms a specific rate for each attorney, taking into account the
lawyer’s level of experience compared with your needs.
What about conflicts of interest? If these project attorneys are
mercenaries working for every firm in town, how can a firm assure itself that
there is no real or potential conflict of interest?
Conflict-of-interest issues must be resolved before the project
attorney relationship begins. Both the hiring firm and the project attorney
must determine whether there are any conflicts.
Hiring firms should maintain complete records showing the clients
and matters worked on by each project attorney. The project attorney also needs
to maintain a complete record of all cases handled and law firms served
throughout his or her career.
The use of project-based staffing is an advanced and proven
strategy to maximize personnel resources, allowing savvy law firms access to
premier talent efficiently and economically.